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Cheryan &
Bodenhausen, 2000
This study
used a blatant manipulation to highlight for
Asian-American females one of their social identities
for which there exist opposing stereotype-based
expectations of performance. Asian-American
undergraduates highly identified in mathematics
completed a task involving quantitative skills.
Prior to performing the task, the women answered
questions about the centrality and importance of their
racial identity (race highlighted), their gender identity
(gender highlighted), or about their personal identity
(control). Performance was significantly worse in
the racial identity compared with the control condition,
but there was no significant difference between the
control and the gender identity condition. Poorer
performance on the mathematics task was at least
partially attributable to self-reported difficulty of
the women in the race salient condition to maintain
their concentration on the task. These data show that
even stereotypes of superior performance can
interfere with effective functioning when those
stereotypes are highlighted in a strong and public
manner.
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