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Cohen &
Garcia, 2005
Whereas stereotype threat involves an individual's fear
that he or she might behave in a manner that confirms a
stereotype of one's group, individuals might also show
concern about the potential stereotype-confirming acts
of other group members. This threat, termed
collective threat, arises from the awareness that
the poor performance of a single individual in one’s
group might be viewed as stereotype-confirming and
generalized to one’s group. A pilot questionnaire study
confirmed that Black and Latino students reported more
threat from collective threat and from being stereotyped
than from stereotype threat. Moreover, only
collective threat predicted lower self-esteem. In
Experiment 1, Black undergraduates overheard an
experimenter tell another African-American participant
(an ally of the experimenter) that the research was
focused on the “various factors that affect performance
on problems that demand strong reading and verbal
abilities,” and the confederate reacted by saying, “I’m
so bad at these standardized tests” (collective threat). In the control condition, the experimenter said to the
confederate that research focused on “various factors
involved in solving verbal puzzles,” and the confederate
remarked, “Verbal puzzles...I remember these” (control).
Participants did not complete the test but responded to
measures assessing state self-esteem, racial stereotype
activation, and stereotype distancing (reduced
endorsement of stereotypical group activities). The distance between the seat selected by the
participant and the confederate was noted. Results
showed that the collective threat condition produced
lowered state self-esteem, more stereotype distancing,
lowered racial stereotype activation, and greater
physical distancing compared with the control condition. These effects were stronger for those
students who
moderately rather than highly identified with their
racial group. Experiment 2 produced similar effects when
a participant expected an ingroup member to perform a
stereotype-relevant task, but these effects did not
emerge either when an ingroup member was expected to
complete a stereotype-irrelevant task (i.e., an art
test) or when an outgroup member (i.e., a White student)
was challenged with a stereotypical task. In Experiment
3, women were exposed to a control or collective threat
manipulation similar to Experiment 1 involving the
domain of mathematics. Collective threat produced
lower self-esteem, lower efficacy in math, higher gender
stereotype activation, greater social distancing and
less imitative behavior. These studies demonstrate
that concerns about the performance of an ingroup member
on a task that might confirm one's group stereotype can
pose a threat to self-worth and produce attempts to
distance (both psychologically and physically) the self
from the ingroup member.
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